Before I went into illness, I posted about Atlanta’s 99x skipping off the FM dial to the internet. Since that switch went down Friday, I thought I’d update.
At 5:30 on Friday morning, modern rock / ‘alternative’ minded 99x vacated its 99.7 frequency to top 40 sister station Q100.
The last song played by 99x was inexplicably Green Day’s “Good Riddance (Time of Your Life)”, while far better final song choices (Elvis Costello’s “Radio, Radio”, REM’s “Radio Song”, and The Smiths’ “Panic”) were aired by the remaining DJs to end their shifts.
Following the Green Day song, however, a technical gaffe caused both 99.7 and 100.5 frequencies to air a looped recording advising people looking for Q100 to tune the new 99.7 frequency-which, in what would seemed like 99x’s final misguided dose of irony, knocked Q100 off the air altogether for about eight minutes. But, it was simply not to be- as 99x’s new Windows Media-based ‘visual radio’ internet existence bowed in just after 11 AM, over an hour later than its advertised debut.
Welcome to the internet, 99x. You won’t survive the experience, of course, and no one really expects that. But it’s been a fascinating train wreck to watch.
Good riddance, indeed.
Over at Need Coffee....